On January 28th Anheuser-Busch will introduce ABCX, a one-day virtual festival to celebrate creativity in the marketing industry. Open to our partners and the public, ABCX will feature keynotes, panels and fireside chats with industry leaders.
Let’s Get Better, But Never Forget the Lessons We’ve LearnedKeynoteJoin Marcel Marcondes as we kick off ABCX with a conversation about leading through action, putting people first, and succeeding in the new normal. |
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A Conversation with Gary VeeKeynoteKeynote with Gary Vee discussing this transformational time for Madison Ave and how it goes beyond the COVID-19 effect. |
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The Power of the Modern Athlete's BrandPanelMegan Rapinoe, Gardner Minshew, DeMaurice Smith, and Michele Roberts come together for a panel moderated by Azania Andrews to discuss the power of players: how they manage their own brand, how they work with external brands, and how they are becoming bigger than their own franchises. |
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The On-Demand Creative EconomyPanelMatthew Bull, Jenna Young, Karl Lieberman, and Gabriel Schmitt come together for a panel moderated by Ann-Christine Diaz to share the inside scoop on how the creative industry is evolving. |